Adams Row, W1K

Road in/near Mayfair, existing between 1725 and now

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Road · Mayfair · W1K ·

On the Grosvenor estate, Adams Row extends from South Audley Street to Carlos Place.

It was laid out in the 1720s to provide stables and coach houses for the mansions in nearby Grosvenor Square. Originally Adams Mews it probably takes its name from one of its builders.

By the end of the eighteenth century the different portions of Mount Street had begun to establish their own identity. On the north side, where there was good access to the back premises from Mount Row, Bishop’s Yard, Adam Mews and Reeves Mews, a number of tradesmen and craftsmen established quite sizeable businesses.

In 1940, a high explosive bomb is recorded falling somewhere between Mount Street and Adams Row, meaning many of the properties had to be rebuilt.

Adams Row contains 12 properties for residential use, businesses and a pub.

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Mayfair (originally called The May Fair) is an area of central London, by the east edge of Hyde Park. Mayfair boasts some of the capital's most exclusive property of all types.

Mayfair is named after the annual fortnight-long May Fair that took place on the site that is Shepherd Market today. In 1764, the May Fair was banned at Shepherd Market because the well-to-do residents of the area disliked the fair's disorderliness, and it moved to Fair Field in Bow in the East End of London.

The district is now mainly commercial, with many former homes converted into offices for major corporations headquarters, embassies and also hedge funds and real estate businesses. There remains a substantial quantity of residential property as well as some exclusive shopping and London's largest concentration of luxury hotels and many restaurants. Rents are among the highest in London and the world.

The freehold of a large section of Mayfair also belongs to the Crown Estate.

The renown and prestige of Mayfair could have grown in the popular mind because it is the most expensive property on the British Monopoly set. Victor Watson, the head of Waddingtons at the time, and his secretary Marjory Phillips, chose the London place names for the British version — Ms Phillips apparently went for a walk around London to choose suitable sites.
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