Thomas E. Gibb, a developer from Kentish Town, purchased a large area of land and proposed to build 120 small houses for middle-class residents (at ’the lower end of middle-class respectability’), as well as a sewer. He laid out several roads, including Cressy Road, Agincourt Road, and Lisburne Road - Agincourt and Cressey were both notable battles.

However, the closure and reopening of a local smallpox hospital caused land values to decrease, and little housing was built initially.

In 1886, the Church Commissioners recognised the social change and allowed Gibb to build 215 houses on the remaining land. This led to the construction of Constantine Road in 1887, which provided a direct route from Gospel Oak and Kentish Town to South End Green and the heath. Building then began, and after Gibb’s death in 1894, his successors built an additional 153 houses in Constantine Road, Cressy Road, and Mackeson Road.