Northways Parade replaced New College which was mainly located in College Crescent
New College and much of College Crescent were pulled down in 1934 and replaced by Northways. This was two concrete blocks of flats and shops built by London and City Real Estate.
The period was notable for rebuilding - the whole of the Swiss Cottage site between Finchley Road and Avenue Road was redeveloped with the building in 1937 of the Odeon cinema and, after 1938, of Regency Lodge flats by R. Atkinson.
