Swears & Wells Ltd at 192 Regent Street, 'Ladies Modes' (1925)
Originally in Regent Street, the store moved to Oxford Street in the 1930s and became a national chain of furriers. This original Regent Street location became Hamleys.
Swear and Wells is a department store in Terry Pratchett's Discworld novels - a rival to Crumley's and Horrids. It is renowned for its upmarket food hall which boasts an unparalleled selection of imported Überwaldean food and drink.
