Swears & Wells Ltd at 192 Regent Street, 'Ladies Modes' (1925)


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Swears & Wells Ltd at 192 Regent Street, 'Ladies Modes' (1925)

Originally in Regent Street, the store moved to Oxford Street in the 1930s and became a national chain of furriers. This original Regent Street location became Hamleys.

Swear and Wells is a department store in Terry Pratchett's Discworld novels - a rival to Crumley's and Horrids. It is renowned for its upmarket food hall which boasts an unparalleled selection of imported Überwaldean food and drink.


Attribution: Bishopsgate Institute

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1900 and 1950 mapping is reproduced with the permission of the National Library of Scotland under the terms of the Creative Commons Attribution (CC-BY) licence.