Bloemfontein Road is one of the main roads of the White City Estate.
In 1908, the site of the future estate was the site of the Franco-British Exhibition. The main roads of the estate are named after imperial possessions featured in the exhibition: Australia Road, Canada Way, India Way and Bloemfontein Road. Once the First World War came along, the exhibition site fell into disuse.
In 1935, the London County Council (LCC) bought the redundant site and planned a 52 acre estate of 2286 flats in 49 five-storey blocks.
23 blocks were completed when the Second World War broke out. In 1953, the estate was completed but with only 35 blocks. The 2011 built homes housed a population of just under 9000.
The White City Estate represented the LCC’s first attempt to apply ideas of slum clearance and comprehensive redevelopment asked for in the 1935 UK Housing Act.
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Bloemfontein Road is one of the main roads of the White City Estate.
