Although it is primarily residential in character, its focus is the shopping area of Shepherd’s Bush Green, with the Westfield shopping centre lying a short distance to the north. The main thoroughfares are Uxbridge Road, Goldhawk Road and Askew Road, all containing a large number of small and mostly independent shops, pubs and restaurants. The Loftus Road football stadium in Shepherd’s Bush is home to Queens Park Rangers F.C.. In 2011, the population of the area was 39,724.

The district is bounded by Hammersmith to the south, Holland Park and Notting Hill to the east, Harlesden to the north and by Acton and Chiswick to the west. White City forms the northern part of Shepherd’s Bush. Shepherd’s Bush comprises the Shepherd’s Bush Green, Askew, and White City wards.