The theatre began life as a small concert room above the stables of the Royal Standard Hotel, a small hotel and tavern built in 1832 at what was then 522 Stockbridge Terrace, on the site of the present theatre. The proprietor, John Moy, enlarged the building, and by 1850 it became known as Moy’s Music Hall. Alfred Brown took it over in 1863, refurbished it, and renamed it the Royal Standard Music Hall.

The hotel was demolished in 1886, by which time the main line terminus, Victoria Station and its new Grosvenor Hotel, had transformed the area into a major transport hub. The railways were at this time building grand hotel structures at their termini, and Victoria was one of the first. Added to this was the integration of the electric underground system and the building of Victoria Street. The owner of the music hall, Thomas Dickey, had it rebuilt along more ambitious lines in 1886 by Richard Wake, retaining the name Royal Standard Music Hall.

The Royal Standard was demolished in 1910, and in its place was built, at a cost of £12,000, the current theatre, The Victoria Palace. It was designed by prolific theatre architect Frank Matcham, and opened 6 November 1911. The original design featured a sliding roof that helped cool the auditorium during intervals in the summer months.

Under impresario Alfred Butt, the Victoria Palace Theatre continued the musical theatre tradition by presenting mainly varieties, and under later managements, repertory and revues.

The theatre was purchased by Sir Stephen Waley-Cohen in 1991.

In 2014, it was sold to Delfont Mackintosh Theatres. At the opening in 1911, a gilded statue of ballerina Anna Pavlova had been installed above the cupola of the theatre. This was taken down for its safety during World War II, and was lost. In 2006, a replica of the original statue was restored in its place.

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